After a dormancy approaching 2 years (really? really!! time flies!), I realized it’s time to crank up this blog again – just in time for the new season. We didn’t REALLY fall off the face of the earth. We’ve continued to send out emails, and have been active on Facebook, with some Tweeting thrown in from time to time, but I know that a number of our fans don’t “do” Facebook, not everyone is on our email list, and many don’t appreciate being bombarded with constant emails. So, I’m brushing off the rust, oiling the gears…ready to blog it!
Lots of things have happened in the intervening months. It’s the cycle of life on a farm – preparing, planting crops, weeding, harvesting, selling, delivering, removing, recharging, then starting all over again. And in between each one, there’s weeding, dealing with unexpected stuff – sometimes good, sometimes not – more weeding, and in the summer, mowing and mowing and mowing – oh, and weeding! Then somewhere in the mix, throw in a crop of baby chicks to replenish the flock, after decimation by coyote and feral dogs… yep, life on the farm is NEVER boring.
We saw new markets start, and others die out. The Homestead Market at Losner Park and the Overtown Market on 10th Street did not return in 2011-2012, and were sorely missed. But the slightly less hectic pace let us concentrate on the Pinecrest Gardens Green Market, where we had a great season. We’ll be back in Pinecrest in December.
Last year we started using Farmigo’s CSA software system. We’ve fully automated our CSA enrollment process and are now able to offer more flexibility with share options and payment plans. In the summertime, when the CSA isn’t running and we don’t sell at the farmers market, we’ve always had a prepaid system (open to anyone) to order seasonal summer items – mainly tropical fruit. We implemented Farmigo’s webstore functions for this, and expanded our summer pickup locations to include the Upper Eastside Market, where our more northerly customers could pick up their orders without having to schlep down to Joanna’s Marketplace in the Dadeland area or to the farm in Redland. That’s worked out really well!
Our CSA options expanded last year, with the discovery of locally-grown Sem-Chi certified organic rice right in the Clewiston area barely 100 miles from the farm, and the debut of local salt farmers Midge & Tom with their Florida Keys Sea Salt. As more local organic (or pesticide-free) producers come online, we continue to develop additional stability and more variety in the shares. We’re always looking for new crops, too. We have an amazing opportunity in South Florida to explore tropical food crops not available in the rest of mainland USA, and we’re all about that! Of course, Mother Nature always has the last word.
…see you around!